Micro-Brews by the Mission

Microbrews by the Mission

The last Wednesday of each month

4:00 – 8:00

Downtown San Juan Capistrano

Microbrews by the Mission is a community wide event that is intended to create and promote new and existing business in San Juan Capistrano.  

Breweries Participating (minimum of 10 different brews)

•   Each restaurant will celebrate at least ONE microbrew the last Wednesday of the month for three months.  The restaurant will then CHANGE that one brew they are celebrating and feature a different brew on the last Wednesday of the month for the next three months.  Cycle continues throughout the year.  (Restaurants change featured microbrew quarterly)

Restaurants Participating (minimum of 10 restaurants)

Restaurants Confirmed

•  Vito’s
•  Mission Grill  
•  El Adobe
• Ricardo’s Place
• Camino Real Playhouse
• The Vintage Steakhouse
• Sarducci’s
• Swallows Inn
• Cedar Creek Inn
• Sundried Tomato Cafe
• Ciao Pasta
• Café Mozart
• Ricks Cafe
• Ruby’s Diner SkyRanch

Event Details

• Participating restaurants will carry at least one specific craft/microbrew 
• Restaurant will showcase at least one current brew on the last Wednesday of the month
• All showcased Brews will be $4
• Participating restaurants are responsible for their own promotions on the last Wednesday but are required to have at least one promotion/event.  (Live Music or Food Specials/Pairings)
• Restaurants will mark the event card when presented by guest
• Encourage local shops to keep their doors open and have appetizers available 

Targeted Demographics

• Singles and Couples 25-65
• Business Professionals from South Orange County

Event Participation Card – Claire to complete mock up

• Postcards with a walking map and participating restaurants
• Postcards printed quarterly
• If all Restaurants signed, receive a prize from the Chamber office

Distribution/Marketing

• Restaurants will have postcards
• Ad in Dispatch, DP Times & SC Times
• Ad on Patch.com (SJC, Laguna Niguel, MV, Aliso, San Clemente, DP, LB)
• Eblasts with artwork embedded for people to cut out
• Social Media (Facebook/Twitter)
• Zvents

SEE ATTACHMENTS FOR ALL THE DETAILS!