10 Fast, Free Ways to Romance and KEEP Your Clients Using Easy Email Notes

If you’re a local service business or professional, you're just too busy to send little notes to your clients on topics, pictures, or attachments that might interest them, right?

Big mistake! You need to make the time for this task, because it can give you better results than almost anything else you can do in the minimal time it takes. And email makes it practically free to do.

Why do you need to regularly contact your clients? Because you need "top of head awareness" with all your clients, so that whenever they think of a local service like yours, they think FIRST of you.

And the only way you can stay paramount with them is by reminding them that you're around, which of course makes them remember how good you were with them.

Another reason for regular contact with clients is because you'll almost certainly lose them if you don't. But you can radically change that through simple email contact that costs you virtually nothing.

You don't have to send emails like these very often…say once every few weeks is enough to make a difference. But base your frequencies on your own personal "connect" with each client, not on some general cookie-cutter rule.

Here are ten, simple, fast email ways to romance the client. Basically, just send info on topics the CLIENT is interested in:

1. Send Relevant News

This is so ridiculously easy to do, yet shows the client that you remember something about him. As you come across website news stories pertaining to the client (hobbies, career, avocation, etc.) highlight and copy them, and then paste them into an email. Write a little cover note about it ("Fred -- thought you'd enjoy this."), add a subject line that includes your name, and send it. Wow, that took a whole two minutes! (Copying most short pieces of news falls under the "fair comment" rules of Journalism and is usually acceptable.

2. Links to great websites

Say he loves baseball … send him a list of links to the best local baseball sites or batting cages on the web. Tell him to save the links and refer to them anytime for standings, scores, results, etc. If he's a fisherman, send him links to local fishing
tips, etc. Copy links to some fishing pictures and insert them into the email. How about links to many local photos.

3. Cooking recipes and tips

The client may love Steak Diane or Cioppino. So, just check Emeril's and Rachel Ray's websites for their best recipes, copy and send to her. Precede each one with a link to the web page from where they came.

4. Fitness tips to match the client's outdoor habits

If s/he is a couch potato this may not work. But otherwise, find and send advice and products for the client who's a jogger, hiker, skier, surfer, swimmer, lacrosse
player, gymnast, exercise nut, white water rafter, Olympic javelin catcher, etc. The busier they are, the less well read they likely are and so they will treasure you sending info near and dear to their hearts.

5. Health Information

Careful here, but if you've listened to your client you should know what is appropriate to send on this subject. Best are tips on how to increase your longevity.

6. School Data

New residents with young children are always interested in which schools in a
region are best for their offspring. So, watch for newspaper articles on relevant topics. Scan and email articles, or go to the publication's website and just send the client a link to an article with a nutshell description of its contents.

7. Cultural or Entertainment Information

Naturally, after hanging on his every word, you would have found out what kind of entertainment your client enjoys. If it's plays, send him a list of all the local playhouses, with hotlinks to their sites. Add a recommendation, like: "I love the Cabrillo Playhouse stage shows." Or, "This playhouse serves great refreshments at intermission."

8. Getting Settled: "Welcome to Town" Stuff

New residents want to get oriented to the community as soon as possible. So they're keen to know about hooking up to the local utilities. So send them a list of companies they need to contact for gas, electric, phone, Internet, trash, sewer, water, gardening, HOA, etc. Or, links to the community calendar, local live beach cam and other videos. They will bless you for sending them this handy list before they move in. Even settled residents will appreciate having all utilities listed in a single email, being only one click away.

9.  Suggest YOUR local business preferences.

If you think their tastes are like yours, copy Internet links to area businesses that seem to perform best, and give your impression of each one. Maybe even include a photo and a menu. Recommend places to shop for groceries, clothes, , baked
goods, ice cream or whatever. Send a list of links and related maps that highlight the best local Italian, Chinese, Thai, French and other types of cuisine. And above all, which is the best Pizza place!

10.Make up Your Own Client Emails

There's no end to what you can collect and send to your client that will benefit him. Share YOUR near and dear experiences of the local area, too. Clients appreciate things like a heads up about the great, free, two-hour musical holiday pageant that your local church or synagogue is planning. A link to the local chamber of commerce is always useful and so is a link to your favorite Realtor’s site.

What's nice, too, about sending these little notes to clients is that you can save the messages and send the same ones over and over to dozens of new clients for years. Just be sure to check each one for its timeliness and relevance to that particular client.

You can attach photos, web pages, Word documents, whatever you want for even more impact. Relevant clean jokes and cartoons are great, too. Just be sure that your client is Web-savvy enough to know how to open whatever you send.

Such email campaigns are free to you, but can ingratiate you to a client. Over time, you will have cemented yourself to the client so firmly that he would not dream of using another service firm.  Combine emails with an occasional lunch or
dinner and you likely have not only a good client, but maybe even a faithful friend,
forever.

Bill Koelzer, “Providing Internet dominance for local firms." I love working with local Professionals. Contact me with your questions.www.Koelzer.com
| Bill@Koelzer.com | 949-291-8892