Cole Simler, owner of Cole Surfboards, has been handcrafting surfboards for more than 22 years. His shop is located in the San Clemente Business District. From this location, he offers regular retail sales and customers are welcome to come by the shop on Calle de Los Molinos and Calle Valle and place an order. The back of the store is a warehouse as well as a manufacturing floor where Cole creates his surfboards. The shop also sells apparel and accessories. Currently, there are more than 12 retail dealers in California that carry the Cole label. The company hopes to expand its reach in 2011.