Truth Industries is an online retailer and Christian chain store offering casual apparel mainly geared towards the surf and skate culture. From its inception eight years ago, the most popular item has been its unique graphic T-shirts. The retailer also carries woven shirts, sweatshirts, hoodies, caps and other accessories for men, women and children. True to its Christian roots, the shop offers a large selection of Christian music, literature and videos as well. Business-to-business options are available to any independent retailer wanting to carry Truth products.